social kiosk from Tearn Media

•Local Marketing

via Interactive Social Billboards (ISB)

(Mock up of fully branded ISB)

Multiple real time advertising and data capture on a single screen.

Do you know all the people friends that come into your venue, showroom, shop, bar, club, or event? if not a ISB could help you grow your fan base and allow you to make a new revenue stream from advertising. An example of this might be a retailer selling multiple brands, a music or entertainment venue, a shopping mall or tourist visitor centre.

What is an Interactive Social Billboard?

The experts tell us that brands have "to find social media fans" and our ISB does just that by harnessing the real world to attract fans online.
We do it by aggregating and promoting your Facebook, Youtube and Flickr channels on a TV in your premises (indoors or outdoors) and allow you to make money by selling advertising making it a brilliant return on invement.

Customers and prospects can interact via these displays with their smartphones which;

1. Captivates - Customers and suspects engage with the Social Billboard.
2. Entices action - They become fans and could, upload photo's/video immediately.
3. Responds - The interaction plays on the TV/Web in near realtime - rewarding users for their actions (if you allow them).
4. Engages - With socially active customers/suspects.
5. Spreads Virally - The interaction amplifies to their fans on social networks.
6. Captures Data - ie Contact information via fans/friends and subscriptions etc.
7. Grows - Your suspect-base via the viral friends-of-friends aspect of social networks.
8. Interacts - Use social communications to maintain Touch - hourly ie anybody can upload new marketing messages offers (no webmaster required).

A good illustration of how this could work, would be for a retailer who wishes to embrace the 2010's hottest retail trend in the USA, known as "Haul Video's" where teens take video's of themselves with new purchases and post them to Facebook/Youtube.

Features

1. Upto 20 custom video and/or photo's channels not the 1 that you are used to.
2. Content can be updated by anybody (if allowed) real time.
3. Users smartphones remotely connect via a TV to social networks
4. We manage out-bound /in-bound photos/videos.

Benefits

1. Increased reach - We entice people to become a fan of your brand, so you can market to them in the future.
2. More interesting as the channels can rotate between 2 - 30 mins.
3. Should easily become a revenue generator.
4. Each interaction reaches more fans - inviting viral participants.
5. Helps to gain more participants at venue events due to word of mouth.
6. Reduces printing costs in the medium/longer term as audience grows.
7. Fans continue to interact with ISB even when not at the venue.
8. It's cheaper and faster than manually gathering/entering email addresses
9. Gives you a truly interactive online/real world presence.

Example

Our kiosks are new to the UK but here is unbranded demo version for Manchesters best entertainment centre, http://k.tearn.com/the_printworks.html (note auto video play/loop.

In these difficult times "return on investement" is key and in digital maketing terms an ISB could be profitable the day it gets installed, if the right sales and marketing resource is put behind it, so if you would like to know more and how to gain results fast please call or email Philip@tearn-media.co.uk tel 07973 186445